{"id":471,"date":"2024-12-26T00:00:07","date_gmt":"2024-12-26T00:00:07","guid":{"rendered":"https:\/\/www.nnt-consulting.com\/tech\/blog\/?p=471"},"modified":"2024-12-12T06:01:34","modified_gmt":"2024-12-12T06:01:34","slug":"%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/","title":{"rendered":"\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(MMM)\uc744 \ud1b5\ud55c \uc608\uc0b0 \ubc30\ubd84 \ucd5c\uc801\ud654 \uc804\ub7b5"},"content":{"rendered":"<p>\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(Marketing Mix Modeling, MMM)\uc740 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud55c \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9c0\ub294 \uac00\uc6b4\ub370, \ub9c8\ucf00\ud130\ub4e4\uc774 \uc608\uc0b0\uc744 \uc5b4\ub514\uc5d0 \ubc30\ubd84\ud574\uc57c \ucd5c\ub300\uc758 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc744\uc9c0\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc81c\uc2dc\ud558\ub294 \uc911\uc694\ud55c \ubd84\uc11d \uae30\ubc95\uc785\ub2c8\ub2e4. MMM\uc740 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\uace0, \uc608\uc0b0 \ubc30\ubd84\uc758 \ucd5c\uc801\ud654\ub97c \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uae00\uc5d0\uc11c\ub294 MMM\uc774 \ubb34\uc5c7\uc778\uc9c0, \uc65c \uc911\uc694\ud55c\uc9c0, \uadf8\ub9ac\uace0 \uc2e4\uc81c \ub3c4\uc785 \uc2dc \ub9c8\uc8fc\uce60 \uc218 \uc788\ub294 \ubb38\uc81c\uc640 \uadf8 \ud574\uacb0 \ubc29\uc548\uc5d0 \ub300\ud574 \uad6c\uccb4\uc801\uc778 \uc608\uc2dc\ub97c \ud1b5\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<figure style=\"width: 1200px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/media.woopra.com\/image\/upload\/f_auto\/v1721445510\/Marketing_Mix_Modeling.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.woopra.com\/image\/upload\/f_auto\/v1721445510\/Marketing_Mix_Modeling.png\" alt=\"\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1\" width=\"1200\" height=\"650\" \/><\/a><figcaption class=\"wp-caption-text\">\ucd9c\ucc98 :\u00a0 https:\/\/www.fornaxhq.co<\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%EB%A7%88%EC%BC%80%ED%8C%85_%EB%AF%B9%EC%8A%A4_%EB%AA%A8%EB%8D%B8%EB%A7%81MMM%EC%9D%B4%EB%9E%80\" >\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(MMM)\uc774\ub780?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#MMM%EC%9D%98_%EA%B8%B0%EB%B3%B8_%EC%9B%90%EB%A6%AC\" >MMM\uc758 \uae30\ubcf8 \uc6d0\ub9ac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%EC%99%9C_MMM%EC%9D%B4_%ED%95%84%EC%9A%94%ED%95%9C%EA%B0%80%EC%9A%94\" >\uc65c MMM\uc774 \ud544\uc694\ud55c\uac00\uc694?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#MMM%EA%B3%BC_%EC%84%A0%ED%98%95_%ED%9A%8C%EA%B7%80%EB%B6%84%EC%84%9D%EC%9D%98_%EA%B0%95%EC%A0%90\" >MMM\uacfc \uc120\ud615 \ud68c\uadc0\ubd84\uc11d\uc758 \uac15\uc810<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%ED%95%B4%EC%84%9D_%EA%B0%80%EB%8A%A5%EC%84%B1_Interpretability\" >\ud574\uc11d \uac00\ub2a5\uc131 (Interpretability)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%EC%A0%81%EC%9D%80_%EB%8D%B0%EC%9D%B4%ED%84%B0_%EC%9A%94%EA%B5%AC%EB%9F%89\" >\uc801\uc740 \ub370\uc774\ud130 \uc694\uad6c\ub7c9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%EC%84%A0%ED%98%95_%ED%9A%8C%EA%B7%80%EB%B6%84%EC%84%9D_vs_%EB%94%A5%EB%9F%AC%EB%8B%9D_%EC%99%9C_%EC%84%A0%ED%98%95_%EB%AA%A8%EB%8D%B8%EC%9D%B4_%EB%8D%94_%EC%A0%81%ED%95%A9%ED%95%9C%EA%B0%80\" >\uc120\ud615 \ud68c\uadc0\ubd84\uc11d vs \ub525\ub7ec\ub2dd: \uc65c \uc120\ud615 \ubaa8\ub378\uc774 \ub354 \uc801\ud569\ud55c\uac00?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#MMM%EC%9D%98_%EC%A3%BC%EC%9A%94_%EC%9D%B4%EC%A0%90\" >MMM\uc758 \uc8fc\uc694 \uc774\uc810<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%EC%98%88%EC%82%B0_%EB%B0%B0%EB%B6%84%EC%9D%98_%EC%B5%9C%EC%A0%81%ED%99%94\" >\uc608\uc0b0 \ubc30\ubd84\uc758 \ucd5c\uc801\ud654<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%EB%A7%88%EC%BC%80%ED%8C%85_%ED%99%9C%EB%8F%99%EC%9D%98_%ED%88%AC%EB%AA%85%EC%84%B1_%EC%A6%9D%EB%8C%80\" >\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \ud22c\uba85\uc131 \uc99d\ub300<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%EC%8B%9C%EC%9E%A5_%EB%B3%80%ED%99%94%EC%97%90_%EB%8C%80%ED%95%9C_%EB%B9%A0%EB%A5%B8_%EB%8C%80%EC%9D%91\" >\uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub300\ud55c \ube60\ub978 \ub300\uc751<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#MMM_%EB%8F%84%EC%9E%85_%EC%8B%9C_%EB%A7%88%EC%A3%BC%EC%B9%98%EB%8A%94_%EB%AC%B8%EC%A0%9C%EC%99%80_%ED%95%B4%EA%B2%B0_%EB%B0%A9%EC%95%88\" >MMM \ub3c4\uc785 \uc2dc \ub9c8\uc8fc\uce58\ub294 \ubb38\uc81c\uc640 \ud574\uacb0 \ubc29\uc548<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%EB%8D%B0%EC%9D%B4%ED%84%B0_%EC%88%98%EC%A7%91%EA%B3%BC_%ED%92%88%EC%A7%88_%EA%B4%80%EB%A6%AC%EC%9D%98_%EC%96%B4%EB%A0%A4%EC%9B%80\" >\ub370\uc774\ud130 \uc218\uc9d1\uacfc \ud488\uc9c8 \uad00\ub9ac\uc758 \uc5b4\ub824\uc6c0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%ED%95%B4%EA%B2%B0_%EB%B0%A9%EC%95%88\" >\ud574\uacb0 \ubc29\uc548<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%EC%99%B8%EB%B6%80_%EC%9A%94%EC%9D%B8%EC%9D%98_%EC%98%81%ED%96%A5_%EB%B0%98%EC%98%81%EC%9D%98_%EC%96%B4%EB%A0%A4%EC%9B%80\" >\uc678\ubd80 \uc694\uc778\uc758 \uc601\ud5a5 \ubc18\uc601\uc758 \uc5b4\ub824\uc6c0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%ED%95%B4%EA%B2%B0_%EB%B0%A9%EC%95%88-2\" >\ud574\uacb0 \ubc29\uc548<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%EB%8D%B0%EC%9D%B4%ED%84%B0%EC%9D%98_%EC%8B%9C%EA%B0%84%EC%A0%81_%EC%A0%9C%ED%95%9C%EA%B3%BC_%EC%B5%9C%EC%8B%A0_%ED%8A%B8%EB%A0%8C%EB%93%9C_%EB%B0%98%EC%98%81%EC%9D%98_%EC%96%B4%EB%A0%A4%EC%9B%80\" >\ub370\uc774\ud130\uc758 \uc2dc\uac04\uc801 \uc81c\ud55c\uacfc \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc \ubc18\uc601\uc758 \uc5b4\ub824\uc6c0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%ED%95%B4%EA%B2%B0_%EB%B0%A9%EC%95%88-3\" >\ud574\uacb0 \ubc29\uc548<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.nnt-consulting.com\/tech\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%eb%aa%a8%eb%8d%b8%eb%a7%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%98%88%ec%82%b0-%eb%b0%b0%eb%b6%84-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%a0%84%eb%9e%b5\/#%EA%B2%B0%EB%A1%A0\" >\uacb0\ub860<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%EB%A7%88%EC%BC%80%ED%8C%85_%EB%AF%B9%EC%8A%A4_%EB%AA%A8%EB%8D%B8%EB%A7%81MMM%EC%9D%B4%EB%9E%80\"><\/span>\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(MMM)\uc774\ub780?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1\uc740 \ud1b5\uacc4\uc801 \ubd84\uc11d \uae30\ubc95\uc744 \ud65c\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \ub9e4\ucd9c\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0\ub97c \ud30c\uc545\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc774\ub294 TV \uad11\uace0, \uc628\ub77c\uc778 \uad11\uace0, \ud504\ub85c\ubaa8\uc158, \uac00\uaca9 \uc804\ub7b5 \ub4f1 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uc694\uc18c\uac00 \ub9e4\ucd9c\uc5d0 \ubbf8\uce58\ub294 \ud6a8\uacfc\ub97c \uc815\ub7c9\uc801\uc73c\ub85c \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \ucc44\ub110\uc774 \uac00\uc7a5 \ud6a8\uc728\uc801\uc778\uc9c0, <strong>\uc608\uc0b0\uc744 \uc5b4\ub5bb\uac8c \ubd84\ubc30\ud574\uc57c \ud558\ub294\uc9c0<\/strong>\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"MMM%EC%9D%98_%EA%B8%B0%EB%B3%B8_%EC%9B%90%EB%A6%AC\"><\/span>MMM\uc758 \uae30\ubcf8 \uc6d0\ub9ac<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MMM\uc740 \uacfc\uac70\uc758 \ub9c8\ucf00\ud305 \ub370\uc774\ud130\uc640 \ub9e4\ucd9c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c <strong>\uc120\ud615 \ud68c\uadc0\ubd84\uc11d<\/strong> \ub4f1\uc758 \ud1b5\uacc4 \uae30\ubc95\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uac01 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \ub9e4\ucd9c \ubcc0\ub3d9\uc5d0 \uc5bc\ub9c8\ub098 \uae30\uc5ec\ud588\ub294\uc9c0\ub97c \uc218\uce58\ud654\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, TV \uad11\uace0\uac00 \ub9e4\ucd9c \uc99d\uac00\uc5d0 30% \uae30\uc5ec\ud588\uace0, \uc628\ub77c\uc778 \uad11\uace0\ub294 20% \uae30\uc5ec\ud588\ub2e4\ub294 \uc2dd\uc73c\ub85c \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n<p>MMM\uc740 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uc758 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0, \ud1b5\uacc4 \ubaa8\ub378\uc744 \ud1b5\ud574 \uac01 \ucc44\ub110\uc758 \uae30\uc5ec\ub3c4\ub97c \ubd84\ub9ac\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc911\ubcf5 \ub178\ucd9c\uc774\ub098 \ucc44\ub110 \uac04 \uc601\ud5a5\ub825\uc744 \uc815\ub7c9\ud654\ud558\uc5ec <strong>\ud6a8\uc728\uc801\uc778 \uc608\uc0b0 \ubc30\ubd84<\/strong>\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EC%99%9C_MMM%EC%9D%B4_%ED%95%84%EC%9A%94%ED%95%9C%EA%B0%80%EC%9A%94\"><\/span>\uc65c MMM\uc774 \ud544\uc694\ud55c\uac00\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ud604\ub300 \ub9c8\ucf00\ud305\uc740 \ub2e4\ucc44\ub110 \ud658\uacbd\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 TV, \ub77c\ub514\uc624, \uc628\ub77c\uc778, \ubaa8\ubc14\uc77c \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \uc815\ubcf4\ub97c \uc811\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc5b4\ub290 \ucc44\ub110\uc774 \ub9e4\ucd9c\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub294\uc9c0 \ud30c\uc545\ud558\uae30 \uc5b4\ub824\uc6cc\uc9d1\ub2c8\ub2e4. MMM\uc740 \uc774\ub7ec\ud55c \ubcf5\uc7a1\uc131\uc744 \ud574\uc18c\ud558\uace0, <strong>\ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uc758\uc0ac\uacb0\uc815<\/strong>\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>MMM\uc740 \ubcf5\uc7a1\ud55c \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uba85\ud655\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 <strong>\ud6a8\uc728\uc801\uc778 \uc608\uc0b0 \ubc30\ubd84<\/strong>\uacfc <strong>ROI(\ud22c\uc790 \uc218\uc775\ub960)<\/strong> \uadf9\ub300\ud654\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"MMM%EA%B3%BC_%EC%84%A0%ED%98%95_%ED%9A%8C%EA%B7%80%EB%B6%84%EC%84%9D%EC%9D%98_%EA%B0%95%EC%A0%90\"><\/span>MMM\uacfc \uc120\ud615 \ud68c\uadc0\ubd84\uc11d\uc758 \uac15\uc810<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ub525\ub7ec\ub2dd\uc774 \ub370\uc774\ud130 \ubd84\uc11d \ubd84\uc57c\uc5d0\uc11c \ud070 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc9c0\ub9cc, \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(MMM)\uc5d0\uc11c\ub294 \uc5ec\uc804\ud788 <strong>\uc120\ud615 \ud68c\uadc0\ubd84\uc11d<\/strong>\uc774 \ub110\ub9ac \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc65c \uc120\ud615 \ud68c\uadc0\ubd84\uc11d \uae30\ubc18\uc758 MMM\uc744 \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694? MMM\uc774 \ub525\ub7ec\ub2dd\uc744 \uc774\uc6a9\ud55c \ubd84\uc11d\ubcf4\ub2e4 \ub098\uc740 \uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%ED%95%B4%EC%84%9D_%EA%B0%80%EB%8A%A5%EC%84%B1_Interpretability\"><\/span>\ud574\uc11d \uac00\ub2a5\uc131 (Interpretability)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uc120\ud615 \ud68c\uadc0\ubd84\uc11d\uc740 \ubaa8\ub378\uc758 \uacb0\uacfc\ub97c \ud574\uc11d\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uac01 \ubcc0\uc218\uc758 \uacc4\uc218\uac00 \ub9e4\ucd9c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\ub825\uc744 \uc9c1\uc811\uc801\uc73c\ub85c \ub098\ud0c0\ub0b4\uae30 \ub54c\ubb38\uc5d0, \ub9c8\ucf00\ud130\ub098 \uacbd\uc601\uc9c4\uc774 \uacb0\uacfc\ub97c \uc774\ud574\ud558\uace0 \uc758\uc0ac\uacb0\uc815\uc5d0 \ubc18\uc601\ud558\uae30 \uc6a9\uc774\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, TV \uad11\uace0\uc758 \uacc4\uc218\uac00 0.5\ub77c\uba74, TV \uad11\uace0 \uc608\uc0b0\uc774 1 \ub2e8\uc704 \uc99d\uac00\ud560 \ub54c \ub9e4\ucd9c\uc774 0.5 \ub2e8\uc704 \uc99d\uac00\ud55c\ub2e4\ub294 \uc758\ubbf8\ub85c \uc9c1\uad00\uc801\uc73c\ub85c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EC%A0%81%EC%9D%80_%EB%8D%B0%EC%9D%B4%ED%84%B0_%EC%9A%94%EA%B5%AC%EB%9F%89\"><\/span>\uc801\uc740 \ub370\uc774\ud130 \uc694\uad6c\ub7c9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ub525\ub7ec\ub2dd \ubaa8\ub378\uc740 \ub300\ub7c9\uc758 \ub370\uc774\ud130\uac00 \ud544\uc694\ud558\uba70, \ub370\uc774\ud130\uc758 \uc591\uacfc \ud488\uc9c8\uc5d0 \ub9e4\uc6b0 \ubbfc\uac10\ud569\ub2c8\ub2e4. \ubc18\uba74 \uc120\ud615 \ud68c\uadc0\ubd84\uc11d\uc740 \ube44\uad50\uc801 \uc801\uc740 \uc591\uc758 \ub370\uc774\ud130\ub85c\ub3c4 \uc548\uc815\uc801\uc778 \ubaa8\ub378\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc911\uc18c\uae30\uc5c5\uc758 \uacbd\uc6b0, \uc218\uc9d1\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\uc758 \uc591\uc774 \uc81c\ud55c\uc801\uc774\uae30 \ub54c\ubb38\uc5d0 \uc120\ud615 \ubaa8\ub378\uc774 \ub354 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EC%84%A0%ED%98%95_%ED%9A%8C%EA%B7%80%EB%B6%84%EC%84%9D_vs_%EB%94%A5%EB%9F%AC%EB%8B%9D_%EC%99%9C_%EC%84%A0%ED%98%95_%EB%AA%A8%EB%8D%B8%EC%9D%B4_%EB%8D%94_%EC%A0%81%ED%95%A9%ED%95%9C%EA%B0%80\"><\/span>\uc120\ud615 \ud68c\uadc0\ubd84\uc11d vs \ub525\ub7ec\ub2dd: \uc65c \uc120\ud615 \ubaa8\ub378\uc774 \ub354 \uc801\ud569\ud55c\uac00?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ub525\ub7ec\ub2dd\uc740 \ubcf5\uc7a1\ud55c \ud328\ud134 \uc778\uc2dd\uc5d0 \ub6f0\uc5b4\ub098\uc9c0\ub9cc, \ub9ce\uc740 \ub370\uc774\ud130\uc640 \uc5f0\uc0b0 \uc790\uc6d0\uc774 \ud544\uc694\ud558\uba70, \uacb0\uacfc \ud574\uc11d\uc774 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub525\ub7ec\ub2dd \ubaa8\ub378\uc740 &#8216;\ube14\ub799\ubc15\uc2a4&#8217;\ub85c \ucde8\uae09\ub418\uc5b4 <strong>\uac01 \ubcc0\uc218\uc758 \uc601\ud5a5\ub825\uc744 \uba85\ud655\ud558\uac8c \ud30c\uc545\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4<\/strong>. \ubc18\uba74, \uc120\ud615 \ud68c\uadc0\ubd84\uc11d\uc740 <strong>\uac01 \ubcc0\uc218\uc758 \uae30\uc5ec\ub3c4\ub97c \uba85\ud655\ud558\uac8c \uc774\ud574\ud560 \uc218 \uc788\uc5b4<\/strong> MMM\uc5d0 \ub354 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"MMM%EC%9D%98_%EC%A3%BC%EC%9A%94_%EC%9D%B4%EC%A0%90\"><\/span>MMM\uc758 \uc8fc\uc694 \uc774\uc810<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>MMM\uc744 \ud65c\uc6a9\ud558\uba74 \ub9c8\ucf00\ud130\ub4e4\uc740 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 MMM\uc774 \uc81c\uacf5\ud558\ub294 \uc8fc\uc694 \uc774\uc810\ub4e4\uc785\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EC%98%88%EC%82%B0_%EB%B0%B0%EB%B6%84%EC%9D%98_%EC%B5%9C%EC%A0%81%ED%99%94\"><\/span>\uc608\uc0b0 \ubc30\ubd84\uc758 \ucd5c\uc801\ud654<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MMM\uc740 \uac01 \ub9c8\ucf00\ud305 \ucc44\ub110\uc758 <strong>ROI(\ud22c\uc790 \uc218\uc775\ub960)<\/strong>\ub97c \uacc4\uc0b0\ud558\uc5ec \uc608\uc0b0\uc744 \uc5b4\ub514\uc5d0 \uc9d1\uc911\ud574\uc57c \ud560\uc9c0 \uc548\ub0b4\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc628\ub77c\uc778 \uad11\uace0\uc758 ROI\uac00 \ub192\uac8c \ub098\ud0c0\ub09c\ub2e4\uba74, \ud574\ub2f9 \ucc44\ub110\uc5d0 \ub354 \ub9ce\uc740 \uc608\uc0b0\uc744 \ud22c\uc785\ud558\ub294 \uac83\uc774 \ud569\ub9ac\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, <strong>B\uc0ac<\/strong>\ub294 MMM\uc744 \ub3c4\uc785\ud558\uc5ec \uc628\ub77c\uc778 \uad11\uace0\uc640 \uc624\ud504\ub77c\uc778 \ud504\ub85c\ubaa8\uc158\uc758 \ud6a8\uc728\uc131\uc744 \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uc628\ub77c\uc778 \uad11\uace0\uc758 ROI\uac00 1.5\ubc30 \ub192\uac8c \ub098\ud0c0\ub098 \ud574\ub2f9 \ucc44\ub110\uc5d0 \uc608\uc0b0\uc744 \uc9d1\uc911\ud558\uc5ec \ub9e4\ucd9c\uc744 20% \uc99d\ub300\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EB%A7%88%EC%BC%80%ED%8C%85_%ED%99%9C%EB%8F%99%EC%9D%98_%ED%88%AC%EB%AA%85%EC%84%B1_%EC%A6%9D%EB%8C%80\"><\/span>\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \ud22c\uba85\uc131 \uc99d\ub300<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uac01 \ucc44\ub110\uc758 \uc131\uacfc\ub97c \uba85\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \ud22c\uba85\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc774\ub294 \uacbd\uc601\uc9c4\uacfc\uc758 \uc18c\ud1b5\uc744 \uc6d0\ud65c\ud558\uac8c \ud558\uace0, \ub9c8\ucf00\ud305 \ud300\uc758 \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc5d0 \uc2e0\ub8b0\uc131\uc744 \ubd80\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EC%8B%9C%EC%9E%A5_%EB%B3%80%ED%99%94%EC%97%90_%EB%8C%80%ED%95%9C_%EB%B9%A0%EB%A5%B8_%EB%8C%80%EC%9D%91\"><\/span>\uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub300\ud55c \ube60\ub978 \ub300\uc751<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MMM\uc740 \uacfc\uac70 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud558\uc9c0\ub9cc, <strong>\uc815\uae30\uc801\uc778 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc758 \ubcc0\ud654\ub97c \ud30c\uc545<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud2b8\ub80c\ub4dc \ubcc0\ud654\uc5d0 \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud558\uace0 \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"MMM_%EB%8F%84%EC%9E%85_%EC%8B%9C_%EB%A7%88%EC%A3%BC%EC%B9%98%EB%8A%94_%EB%AC%B8%EC%A0%9C%EC%99%80_%ED%95%B4%EA%B2%B0_%EB%B0%A9%EC%95%88\"><\/span>MMM \ub3c4\uc785 \uc2dc \ub9c8\uc8fc\uce58\ub294 \ubb38\uc81c\uc640 \ud574\uacb0 \ubc29\uc548<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>MMM\uc740 \uac15\ub825\ud55c \ub3c4\uad6c\uc774\uc9c0\ub9cc, \uc2e4\uc81c \ub3c4\uc785 \uacfc\uc815\uc5d0\uc11c\ub294 \ub2e4\uc591\ud55c \ubb38\uc81c\uc640 \ud55c\uacc4\uc5d0 \uc9c1\uba74\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c\ub4e4\uc744 \uc774\ud574\ud558\uace0 \uc801\uc808\ud55c \ud574\uacb0 \ubc29\uc548\uc744 \ucc3e\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EB%8D%B0%EC%9D%B4%ED%84%B0_%EC%88%98%EC%A7%91%EA%B3%BC_%ED%92%88%EC%A7%88_%EA%B4%80%EB%A6%AC%EC%9D%98_%EC%96%B4%EB%A0%A4%EC%9B%80\"><\/span>\ub370\uc774\ud130 \uc218\uc9d1\uacfc \ud488\uc9c8 \uad00\ub9ac\uc758 \uc5b4\ub824\uc6c0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MMM\uc758 \uc815\ud655\uc131\uc740 \ub370\uc774\ud130\uc758 \ud488\uc9c8\uc5d0 \ud06c\uac8c \uc758\uc874\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc5ec\ub7ec \ub9c8\ucf00\ud305 \ucc44\ub110\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \ud1b5\ud569\ud558\ub294 \uacfc\uc815\uc740 \ubcf5\uc7a1\ud558\uba70, \ub370\uc774\ud130 \ub204\ub77d\uc774\ub098 \ubd88\uc77c\uce58 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc758 \ub370\uc774\ud130\ub294 \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0 \ube44\ud574 \uc218\uc9d1\uc774 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%ED%95%B4%EA%B2%B0_%EB%B0%A9%EC%95%88\"><\/span>\ud574\uacb0 \ubc29\uc548<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\ub370\uc774\ud130 \uc778\ud504\ub77c \uad6c\ucd95<\/strong>: \ub370\uc774\ud130 \uc6e8\uc5b4\ud558\uc6b0\uc2a4\ub098 \ub370\uc774\ud130 \ub808\uc774\ud06c\ub97c \uad6c\ucd95\ud558\uc5ec \ub2e4\uc591\ud55c \uc18c\uc2a4\uc758 \ub370\uc774\ud130\ub97c \uc911\uc559\uc5d0\uc11c \uad00\ub9ac\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>ETL \ud504\ub85c\uc138\uc2a4 \uac1c\uc120<\/strong>: \ub370\uc774\ud130 \ucd94\ucd9c(Extraction), \ubcc0\ud658(Transformation), \uc801\uc7ac(Load) \uacfc\uc815\uc744 \uc790\ub3d9\ud654\ud558\uace0 \ud45c\uc900\ud654\ud558\uc5ec \ub370\uc774\ud130\uc758 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc678\ubd80 \ub370\uc774\ud130 \ud65c\uc6a9<\/strong>: \uc2dc\uc7a5 \uc870\uc0ac \uae30\uad00\uc774\ub098 \ub370\uc774\ud130 \uc81c\uacf5 \uc5c5\uccb4\ub85c\ubd80\ud130 \ub370\uc774\ud130\ub97c \uad6c\ub9e4\ud558\uc5ec \ubcf4\uc644\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%EC%99%B8%EB%B6%80_%EC%9A%94%EC%9D%B8%EC%9D%98_%EC%98%81%ED%96%A5_%EB%B0%98%EC%98%81%EC%9D%98_%EC%96%B4%EB%A0%A4%EC%9B%80\"><\/span>\uc678\ubd80 \uc694\uc778\uc758 \uc601\ud5a5 \ubc18\uc601\uc758 \uc5b4\ub824\uc6c0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uacbd\uc81c \uc0c1\ud669, \uacc4\uc808\uc131, \uacbd\uc7c1\uc0ac\uc758 \ud65c\ub3d9 \ub4f1 \ub9e4\ucd9c\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc678\ubd80 \uc694\uc778\uc744 \ubaa8\ub378\uc5d0 \uc804\ubd80 \ubc18\uc601\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%ED%95%B4%EA%B2%B0_%EB%B0%A9%EC%95%88-2\"><\/span>\ud574\uacb0 \ubc29\uc548<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\ucd94\uac00 \ubcc0\uc218 \ub3c4\uc785<\/strong>: \uacc4\uc808\uc131 \uc9c0\uc218\ub098 \uacbd\uc7c1\uc0ac \ub9e4\ucd9c \ub370\uc774\ud130\ub97c \ucd94\uac00\ud558\uc5ec \ubaa8\ub378\uc758 \uc815\ubc00\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uacbd\uc81c \uc9c0\ud45c \ud65c\uc6a9<\/strong>: GDP \uc131\uc7a5\ub960, \uc18c\ube44\uc790 \ubb3c\uac00 \uc9c0\uc218 \ub4f1 \uac70\uc2dc\uc801\uc778 \uacbd\uc81c \ubcc0\uc218\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc804\ubb38\uac00 \uc758\uacac \uc218\ub834<\/strong>: \ud574\ub2f9 \uc0b0\uc5c5\uc758 \uc804\ubb38\uac00 \uc758\uacac\uc744 \ubc18\uc601\ud558\uc5ec \ubcc0\uc218 \uc120\ud0dd\uacfc \ud574\uc11d\uc5d0 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%EB%8D%B0%EC%9D%B4%ED%84%B0%EC%9D%98_%EC%8B%9C%EA%B0%84%EC%A0%81_%EC%A0%9C%ED%95%9C%EA%B3%BC_%EC%B5%9C%EC%8B%A0_%ED%8A%B8%EB%A0%8C%EB%93%9C_%EB%B0%98%EC%98%81%EC%9D%98_%EC%96%B4%EB%A0%A4%EC%9B%80\"><\/span>\ub370\uc774\ud130\uc758 \uc2dc\uac04\uc801 \uc81c\ud55c\uacfc \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc \ubc18\uc601\uc758 \uc5b4\ub824\uc6c0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MMM\uc740 \uacfc\uac70 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud558\uae30 \ub54c\ubb38\uc5d0 \ucd5c\uadfc\uc758 \ud2b8\ub80c\ub4dc\ub098 \uae09\uaca9\ud55c \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub300\ud55c \ubc18\uc601\uc774 \ub2a6\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%ED%95%B4%EA%B2%B0_%EB%B0%A9%EC%95%88-3\"><\/span>\ud574\uacb0 \ubc29\uc548<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\ubaa8\ub378 \uc5c5\ub370\uc774\ud2b8 \uc8fc\uae30 \ub2e8\ucd95<\/strong>: \uc815\uae30\uc801\uc73c\ub85c \ubaa8\ub378\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uc5ec \ucd5c\uc2e0 \ub370\uc774\ud130\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \ubd84\uc11d \ub3c4\uc785<\/strong>: MMM\uacfc \ub354\ubd88\uc5b4 \uc2e4\uc2dc\uac04 \ubd84\uc11d \ub3c4\uad6c\ub97c \ubcd1\ud589\ud558\uc5ec \ube60\ub978 \uc758\uc0ac\uacb0\uc815\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%EA%B2%B0%EB%A1%A0\"><\/span>\uacb0\ub860<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1\uc740 \ubcf5\uc7a1\ud55c \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c <strong>\ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uba85\ud655\ud55c \uc758\uc0ac\uacb0\uc815<\/strong>\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e4\uc81c \ub3c4\uc785 \uacfc\uc815\uc5d0\uc11c\ub294 \ub370\uc774\ud130 \uc218\uc9d1\uc758 \uc5b4\ub824\uc6c0, \uc678\ubd80 \uc694\uc778\uc758 \ubc18\uc601, \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc \ubc18\uc601\uc758 \uc5b4\ub824\uc6c0 \ub4f1 \ub2e4\uc591\ud55c \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c\ub4e4\uc744 \uc774\ud574\ud558\uace0 \uc801\uc808\ud55c \ud574\uacb0 \ubc29\uc548\uc744 \uc801\uc6a9\ud558\uba74 MMM\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>MMM\uc740 \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec \ub3c4\uad6c\ub85c, <strong>\uc608\uc0b0 \ud6a8\uc728\uc131\uacfc ROI\ub97c \uadf9\ub300\ud654<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 MMM\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ub3c4\uc785\ud558\uace0 \ud65c\uc6a9\ud574 \ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc608\uc0b0 \ubc30\ubd84\uc744 \ucd5c\uc801\ud654\ud558\uace0, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud558\uc5ec <strong>\ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ud5a5\uc0c1<\/strong>\uc2dc\ud0ac \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><!-- notionvc: 9698d1b6-033d-415f-afc2-50e85dd852bd --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(Marketing Mix Modeling, MMM)\uc740 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud55c \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9c0\ub294 \uac00\uc6b4\ub370, \ub9c8\ucf00\ud130\ub4e4\uc774 \uc608\uc0b0\uc744 \uc5b4\ub514\uc5d0 \ubc30\ubd84\ud574\uc57c \ucd5c\ub300\uc758 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc744\uc9c0\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc81c\uc2dc\ud558\ub294 \uc911\uc694\ud55c \ubd84\uc11d \uae30\ubc95\uc785\ub2c8\ub2e4. MMM\uc740 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\uace0, \uc608\uc0b0 \ubc30\ubd84\uc758 \ucd5c\uc801\ud654\ub97c \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 MMM\uc774 \ubb34\uc5c7\uc778\uc9c0, \uc65c \uc911\uc694\ud55c\uc9c0, \uadf8\ub9ac\uace0 \uc2e4\uc81c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,2],"tags":[33,48,9,49,32],"class_list":["post-471","post","type-post","status-publish","format-standard","hentry","category-1","category-2","tag-business-intelligence","tag-marketing-mix-modeling","tag-9","tag-49","tag-32","col-md-12"],"_links":{"self":[{"href":"https:\/\/www.nnt-consulting.com\/tech\/blog\/wp-json\/wp\/v2\/posts\/471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nnt-consulting.com\/tech\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nnt-consulting.com\/tech\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nnt-consulting.com\/tech\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nnt-consulting.com\/tech\/blog\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":2,"href":"https:\/\/www.nnt-consulting.com\/tech\/blog\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"predecessor-version":[{"id":476,"href":"https:\/\/www.nnt-consulting.com\/tech\/blog\/wp-json\/wp\/v2\/posts\/471\/revisions\/476"}],"wp:attachment":[{"href":"https:\/\/www.nnt-consulting.com\/tech\/blog\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nnt-consulting.com\/tech\/blog\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nnt-consulting.com\/tech\/blog\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}